THE FUTURE IS GREEN
Technology is quickly changing the face of the industrial world. Thanks to technological advancements, new and emerging markets have been able to grow at a rapid pace, especially in developing countries such as Malaysia.
Technology has also enabled today’s consumers to become increasingly savvy. With the Internet, people can easily find information about the products and services they buy. And it is clear that environmentally-friendly options are fast becoming the preferred choice of consumers, from household shoppers to businesses and governments.
SUSTAINABILITY SELLS
The majority of shoppers (79% of Indonesians, 74% of Malaysians and Thais) in Southeast Asia say that their shopping choices are affected by whether a product is fair trade, environmentally friendly or donates a portion of proceeds to charity. This figure has been steadily increasing over the past few years.*
This same trend is seen around the region. More than half (56.6%) of shoppers in Asia/Pacific are likely to purchase a product because it is ethical.*
Malaysia’s government has set an ambitious target of at least 20% of government procurement going green by 2020, announced by the Prime Minister Datuk Seri Najib Tun Razak under the Eleventh Malaysia Plan.
In certain industries, businesses can benefit from tax allowances and tax exemptions through investing in green assets, systems and projects, under Malaysia’s Budget 2014 edrxcare.com. These tax incentives will be valid until 2020.
*Source : 2015 MasterCard Survey
As an emerging market, Malaysia relies heavily on the manufacturing and service industries where the supply chain begins. On an individual level, it is natural for consumers in countries such as Malaysia to favour products and producers that benefit or give back to the local community and environment. At the federal level, the government is also taking steps as a catalyst to encourage the growth of green markets and the green industry.
GROW YOUR BUSINESS WITH MYHIJAU
By using the MyHIJAU Mark to brand and promote your products and services, you can reap these benefits:
- Drive new traffic and sales to your business
- Attract new customers
- Revive your brand or company image through repositioning yourself as an industry leader in going green
- Enhance your reputation among savvy consumers
- Motivate your employees and increase their pride in your company
To learn more about how you can market your sustainability initiatives with MyHIJAU, check out our free downloadable Marketing Toolkit (Coming Soon).
