INTRODUCTION
ABOUT
MyHIJAU Movement is a challenge for consumers to be aware of the Malaysian Government’s initiatives in organizing green activities, MyHIJAU Mark and to urge consumers to participate in the green movement!
MISSION
A revolutionary Malaysian Green movement and first step in building a sustainable business ecosystem.
VISION
Reduced Malaysian carbon footprint by creating a common habit of using green products and services
Build a truly sustainable nation with sustainable products, services and buying habits.
There will be 3 execution phases under MyHijau Movement:
JOIN THE MOVEMENT
MEET THE GREENIONS
Meet the Greenions! Bamboo, Coral and Vera! Here to make Malaysia sustainable, cleaner and greener!
MyHIJAU Movement is challenge for consumers to be aware of the Malaysian Government’s initiatives in organizing green activities, MyHIJAU Mark and to urge consumers to participate in the green movement!
Meet our Greenions – Bamboo
If there’s one thing you can say about Bamboo, it’s that he may bend, but he’ll never break – the rules, that is. In fact, he’s a stickler for doing things by the book, because it’s irresponsible people breaking the rules that that dislodged him from his base – and away from his family of shoots. Now, as the moral backbone of the Greenions, he fights to uphold environmental justice wherever he goes.
Meet our Greenions – Coral
Coral loves all and serves all; and yet she’s constantly abused and threatened by development, over-fishing and pollution. But still, she looks after her Greenion friends, ensuring they’re kept away from harm, and her motherly nature helps nurture life for the benefit of all.
Meet our Greenions – Vera
Thorny on the outside, soothing on the inside, fabulous all over; that’s Vera in a nutshell. Her looks stop people in their tracks, which makes it easier for her to get noticed so she can spread the word on going green. But don’t get on her thorny side; she loathes litterbug, frowns on deforestation and get prickly about pollution.
For more information you can review the video below.
JOM BELI PRODUK HIJAU
A collaboration with Green Tech Malaysia, the Jom Beli Produk Hijau pavilion will feature certified green products and services under the MyHijau green product recognition scheme. The pavilion will showcase latest green technology-based products and services and showcases the government’s efforts in promoting the adoption of green technology among the general population. The launching ceremony will be officiated by YB Senator Dato’ Sri Devamany a/l S.Krishnasamy, Deputy Minister II of Energy, Green Technology and Water, Malaysia. There will be various activities conducted under the event such as ‘Green Vibes’ talk by Syed Azmi, colouring competition with giveaway prizes as well as a chance for a free taxi ride in a Tesla and other green prizes. Log on to the Facebook and search for MyHIJAU Movement for more details and updates.
To promote greater public and consumer awareness about green products
To strengthen industry relationships with green vendors
To spread awareness of MyHIJAU Mark recognition scheme
Media & publicity opportunity to showcase recognized green products in the market
